“Is this all you wanted to accomplish?” we responded.
Adoption. Love. A new friendly family to call one’s own.
So think bigger. If you want to create meaningful change, you have to work hard to make it happen. Maybe the your first few campaigns didn’t work out. So what? Try again.
Think further. If a simple, direct campaign isn’t enough, how about a sensational one? Why was the ALS ice bucket challenge so popular?
Think deeper. How is hype created? How are some student campaigns so viral, and why are some so unknown?
And that’s really what we were there for: to help students do more than think. To help students think big. To examine this activity, and to deconstruct its effect. To help students find a way to leave a sustainable and meaningful impact on their intended community. The furry angels were just a (very, very, very wonderful) bonus.